The Korn Team, Cyberstar Summit 2006

I want to thank Debra & Mel for asking me to share the information on how you can increase your business this year. As you learned from the free webinar I shared how to get the most out of your existing lead database! While buying leads is always an option, I shared my proven techniques for working with leads you already have! You learned what the optimal Drip System looks like. and now, you can put it into action with this free resource site.

The action plans and power point will help you review the material from the call and get it implemented as quickly as possible. If you feel you need assistance and accountability to recession proofing your business, don't hesitate to contact me and find out if coaching is a viable option for you.

                                                          Sincerely,
                                                          Brad Korn
                                                          Coach Korn
                                                         The Korn Team
                                                          Serving Greater KansasCity & Lincoln NE
                                                           www.kornteam.com
                                                           www.coachkorn.com
                                                          (816) 224-KORN (5676)

This is how we automate the follow up process with our Seller Clients. There are "on purpose" checkpoints to restart the action plans so we have a mental reminder that these clients have been on the market for quite a while.

One of the most important things we do it meet with them Face to Face EVERY 30 days. Face to Face can almost guarantee us a price change if we haven't had one prior to the meeting 9 out of 10 will sign price changes. Also, it re-confirms their commitment to The Korn Team and give them re-assurance they ARE with the right team...even though the process and the market has them doubting whether or not we are doing everything we can. Typically after 3 months or so, we found they have someone at work or church saying..."our Realtor sold our house in 2 days!" ...or... another Realtor has met them and is saying, "I can sell your house if they can't, and I will do it cheaper!" (yea...RIGHT!!!)

Action Plans for New Listings (Samples on the First Plan) & Buyers from Contract to Closing.
Click Here to see PDF Examples

The Buyer Intake Form is Very Similar (but on Green Paper)
You could also put it on Blue paper (Yell'er fer Seller, Blue fer Buyer).
We used Green for MONEY!!!

keep in mind, this will not work if you get their email first. Also, before you make judgement on the script...listen to it all the way through.

...after you have them on the phone....get to the opportunity to use this script (typically within the first 10-30 seconds)

"...you know, you are working WAY to hard. You are probably calling on some sign, calling on Ads from Homes Magazines, searching websites, etc. You are probably finding that many of those properties are sold by the time you call. (even if one of the properties they called on was not available...they will, in their mind, be agreeing with you) Did you know that the homes magazines are 2-3 weeks out of date? newspapers are typically 3-5 days out from the time we turn the ad in. Even the websites aren't picking up properties till 24-72 hours after they are on MLS. Now, I would bet you are not only looking for your dream home...or a home that has just about everything you want, but I bet you would like to get it at a steal if you can. You see, if your dream home comes on the market at a steal of a price, you may never see it. It will probably be sold before it gets advertised everywhere. Good deals are good deals for a reason, and they sell fast.

What I can do for you is get you set up on our "Instant Notification Program" and we will plug you DIRECTLY into our MLS system. We will send you properties the MINUTE they hit the market. In fact, if you receive an email from us at 11am, and you drive by it on your lunch hour, you could literally be one of the first people to see this property. What I will do is pull up all the properties as of today....now it may be a pretty big list and it will mostly be the LEFT OVERS. we will continue to send you the new properties as soon as they hit the market. I will go ahead and print this first batch. Where would I mail that to? (pause...they will give you their address 80-90% of the time). GREAT! Now, if I see an incredible deal and I need to reach you right away, what would be the best number to reach you at? SUPER! Now...do you check email regularly? How about if I just email you this stuff and we can get you started right away? FANTASTIC!"

You will never actually mail them anything. I think we get 1 out of 50 that don't have email. The key is to get their snail mail address and phone number so you can stay in touch with them better than just an email drip.

This plan has generated a minimum of 2 listings per week for over the last 6 months. This plan was started in July 03. We add approximately 5 people a day, and follow up this plan with the 33 Touch plan. We have these plans set up in our Online Agent database. Everything is automatic once we input the prospective client into the database.

This plan is a mailer that goes out to 15,000 neighborhoods per month. Each piece is custom for that neighborhood. This mailer generates us a minimum of 10 listing appointments per month. This particular mailer is researched, produced and mailed by a third party.

The Korn Team is in 2 different markets. We are in Kansas City and now in Lincoln Nebraska. Check out our websites. Compare the two sites!
www.kornteam.com
www.WeSellLincoln.com

Seller Survival Kit Includes:
Letter of introduction and Survival Kit Instructions
Pre-Listing Packet: Information Sheets, Seller's Disclosure, Utility Information, Loan Information, etc
Copies of Listing Agreement (and all supporting listing paperwork)
Copy of Contract to Review
Light Bulbs, 100 Watt
Mints to Set Out for Showings
Cleaning Wipes
Majic Eraser
Moving Labels
Any Other Items to Help Prepare Home for Sale
.....and of course...Asprin

Action Plans for New Listings (Samples on the First Plan) & Buyers from Contract to Closing.
Click Here to see PDF Examples

Letters
These are the letters we put with all of our offers and counter offers. We basically say in the letter what we would say if we were presenting our offer in person to convince the other party that this is a great offer.

Korn Team Publicity articles available on our website at http://www.kornteam.com/rismedia.htm. Go to our website to find out how we won a 5 carat diamond from Realtor.com! Our Broker Agent Magazine Article talking about our move to Keller Williams. The article about our Website being chosen as one of the Top 10 most profitable websites. Successful Married Couple Working in Real Estate Together. Our article featured in Mr. Internets Newsletter and a few others. These articles will also help you understand how we use some of these systems in our business. Let us know if you have any questions.

We offer our Seller's and Buyer's all the boxes they need to move. They also have lifetime use of our Moving Truck for moving, picking up furniture or donating our truck for charity drives.

WeekofMay25

How to work effectively with buyers featuring Brad Korn. Listen as Dave Jenks interviews .... -KW Power Days Tour of KWRI and the Southwest Market Center. ...
www.kw.com/kw/content/newspages/WeekofMay25.jsp

Fast Track

Coach Dianna Kokoszka Did you know that what you say and how you say it is more powerful ... Check for the next Start date. Please contact fasttrack@kw.com for more information. ... You can put the full power of Top Producer to work in your business by ... Coaches Beth Torrence and Brad Korn What you don't know about social media ...
www.mapscoaching.com/Group-Coaching/Fast-Track

Brad Korn

Brad is also a National Trainer/Speaker and has been a KW International Master Faculty ... Dianna Kokoszka is a powerful force – an entrepreneur, REALTOR, ...
www.mapscoaching.com/About-Us/

Gary Keller, Dave Jenks, Jay Papasan - 2010 - Business & Economics - 336 pages
... Tony DiCello and Dianna Kokoszka, Dick Dillingham, Bryon Ellington, Julie Fantechi, ... Rebecca John, Bruce Keith, Bob Kilinski, Brad Korn, Mike Kranz, ...
books.google.com/books?isbn=0071739386...

How to work effectively with buyers featuring Brad Korn Listen as Dave Jenks interviews Brad Korn, a true follower of The Millionaire Real Estate Agent, about how Korn has grown his buyer agent team, as well as improved his techniques of working with buyers.
Don’t miss Korn’s “nuggets of gold” on this week’s Business by the Book!
FREE streaming audio and downloads available at www.millionairesystems.com